Friday, September 27, 2013

simplicity

"I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity."

Jony Ive
Apple Senior Vice President
Design

Although Mr. Ive was talking about iOS7 in the official video, I believe it applies to so much more. So much more.

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